Free Online Courses from Google


Google is offering free courses, in collaboration with many educators and educational foundations across multiple fields free of cost to students, professionals and amateurs.

Description of the below free courses from Google are taken from the course description and shared as such.

Digital Marketing:

1) Fundamentals of Digital Marketing: Master the basics of digital marketing with the free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

2) Connect with customers over mobile: Start the free course and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles.

3) Promote a business with content: Take the free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

4) Get a Business Online: Start our free course to discover what it takes to start and run a successful business online. You’ll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

5) Digital Wellbeing: Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with technology is so important, and how you can become more aware of your own online usage. You’ll also learn about the different tools you can use to help you develop and maintain healthy tech habits.

6) Drive growth with mobile experience: Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

Google Ads:

  1. Google Ads – Measurement Certification: Earn a Google Ads – Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
  2. AI-Powered Performance Ads Certification: Earn a Google Ads AI-Powered Performance Ads Certification by demonstrating your mastery of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. 
  3. Google Ads Creative Certification: Earn a Google Ads Creative Certification by demonstrating your ability to make effective ads for Video, Display, App, and Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
  4. Grow Offline Sales Certification: Earn a Grow Offline Sales Certification by demonstrating your ability to connect products and services with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
  5. Google Ads Search Certification: Demonstrate your mastery of building and optimizing Google Search campaigns.
  6. Google Ads Display Certification: Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
  7. AI-Powered Shopping ads Certification: Earn a AI-Powered Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
  8. Google Ads Video Certification: Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. Get certified by passing the assessment.
  9. Google Ads Apps Certification: Earn a Google Ads Apps Certification by demonstrating your ability to create and optimize App campaigns to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.

Google Analytics:

  1. Get started using Google Analytics: Learn how Google Analytics collects and processes data, how to set up your account, and how dimensions and metrics power your reports.
  2. Use Google Analytics for Your Business: Learn how to navigate the Google Analytics interface, which reports are available, how to use these reports, and manage the data you send.
  3. Measure Your Marketing with Google Analytics: Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
  4. Go Further with Your Google Analytics Data: Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.
  5. Google Analytics Certification: Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.

Coding:

  1. Understand the basics of code: Code powers everything from laptops to vending machines to cars. But how does it work? In these free course videos, you’ll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most importantly, you’ll learn why having a basic understanding of code could be beneficial for you.

YouTube:

1. YouTube Music Certification: Learn the channel management principles that help music partners and artists thrive on YouTube. Understand how to optimise an artist’s channel and content, engage their audience, earn revenue and manage basic music rights.

2. YouTube Music Rights Management Certification: Learn the channel-management principles that help music partners and artists thrive on YouTube. Understand how to optimise an artist’s channel and content, engage their audience, earn revenue and manage basic music rights. 

3. YouTube Asset Monetization: Get an overview of asset monetization on YouTube. Recognize how to monitor data in YouTube Analytics and downloadable reports to troubleshoot revenue fluctuations and maximize revenue opportunities.

4. YouTube Content Ownership: Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognize what tools are available for creators and content owners to handle copyright protection on YouTube.